Made from one of the most sustainable foods on Earth, king oyster mushrooms, this plant-based jerky brand said, “moove over, beef” — and we made sure everyone heard them. We targeted commerce, food and travel writers behind CPG product reviews and “best of” guides and positioned Moku as a savory snack for both vegans and those who dabble in meatless Mondays, landing placements in Bon Appétit, Cosmopolitan, BuzzFeed and more.
Moku Foods aren’t here to just make jerky — their mission is to encourage everyone to take mindful steps toward a healthier future. We pitched the founder + CEO Matt Feldman to vegan and business publications to discuss the future of plant-based snacks and share the story behind Moku because businesses that tell more, sell more.
56 Press Hits
7.75K Social Shares
8.79M Estimated Views
This first-ever Asian-inspired hard seltzer almost failed before it launched — and then TikTok happened. Want to know more? This is why we targeted leading trade and business publications to share Nectar’s unique founding story.
With placements in BuzzFeed, Cheddar News, The Kitchn and more we positioned Nectar as a distinct and better alternative to mainstream hard seltzers on the market with its refreshing Asian flavors and zero-aftertaste.
48 Pieces of Coverage
2.24K Social Shares
9.84M Estimated Views
How long does it take you to make breakfast? Oats Overnight built a $25M+ brand with top-shelf nutrition and premium flavors that you look forward to every day — and they needed new PR angles to keep the momentum going.
We pitched product reviews, back to school and New Year, New You roundups, seasonal product launches, thought leadership stories, interviews with the CEO and more to make Oats Overnight stand out from other CPG brands in a fresh, never-done-before way and encourage more people to #ditchthespoon.
89 Press Hits
15M Estimated Article Views
74 Average Domain Authority
Creator of the first-ever plant-based buttermilk and buttermilk dressings, Mill It doesn’t have a central e-commerce site and their products are only sold in stores.
They wanted to ramp up their brand awareness to attract investors, so we focused on pitching founder interviews and profiles on company growth + in-depth reviews and roundups that established Mill It as a one-of-a-kind dairy-free product for earth-conscious classic ranch and thousand island lovers everywhere.
44 Pieces of Coverage in 4 Months
27,837 Unique Giveaway Entries
In-Depth Product Reviews
Therapy Clean makes mood-enhancing and cruelty-free cleaning supplies free of the nasty stuff. Already a leader in the plant-based market, they needed creative PR services to diversity brand awareness to home, lifestyle and women’s interest outlets.
We secured placements in Good Housekeeping, Domino and The Kitchn + onboarded and managed entire Shareasale and Skimlinks affiliate programs to secure key relationships with revenue-driving media outlets to bring everyday cleaning bliss to more homes.
48 Placements in 5 Months
6.2M Estimated Views
78 Domain Authority
Named after the Cao family whose baking tradition spans three generations, this South Florida Cuban bakery wanted to take their sweet cafecito and fresh pastelitos national. We jumped right in, growing their brand awareness through local and national outreach with new product launches, trade publications, franchise announcements, recipe ideas and more.
Miami Herald, Thrillist, 10Best and many others loved this warm and inviting community pillar as much as we do.
64 Pieces of Coverage
150M Estimated Views
70 Domain Authority